Pruex: Prudent Use of Biology to Reduce Pollution and Protect Antibiotics

Pruex: Reducing Pollution by Working With Nature

Farming is often blamed for pollution.
Yet farming is essential to feeding people and animals around the world — and it cannot do that at the expense of the planet.

Over time, economic pressure has pushed agriculture towards heavy reliance on chemical solutions to maintain productivity: antibiotics, disinfectants, disinfectant water treatments and synthetic fertilisers. While these tools can offer short-term control, they often shift pollution rather than prevent it — contributing to damaged soils, polluted rivers, poor air quality and declining animal health.

Pruex takes a different approach.

We work with biology, not against it.

Changing the Environment, Not Treating the Symptoms

Many of the biggest problems in farming don’t start with animals or plants — they start with pollution in their environment.

When waste breaks down badly:

• animals become stressed and more prone to disease
• antibiotics and chemical water treatments are needed
• nutrients escape as pollution
• lost nutrients are replaced with synthetic fertilisers
• rivers, soils and air suffer as a result

Pruex applies beneficial biology, inspired by nature itself, to stabilise these environments at source. By reducing pollution before it forms, we help create conditions where:

• animals stay healthier and need fewer antibiotics
• drinking water stays cleaner without harsh chemicals
• nutrients are retained and reused naturally
• soils regenerate instead of degrading
• rivers are protected rather than used as waste sinks
• air quality improves
• plants and animals thrive

In simple terms:
Pruex improves animal health, welfare and production by reducing pollution — using biology instead of polluting chemicals

Farming Isn’t the Problem — Waste Management Is

As consumers become more informed, it’s becoming clear that farming itself isn’t the root cause of environmental damage.
The real issue is how waste is managed.

When waste is handled biologically and responsibly, farming can move from being part of the problem to becoming part of the solution.

Pruex provides that solution.

Consumers Can Be Part of the Change Too

Pruex doesn’t just work on farms.

We also supply cosmetic and household cleaning products that contain our beneficial bacteria — allowing consumers to reduce pollution in their own homes as well as where their pets live.

By switching from harsh chemical cleaners and cosmetics to biological alternatives, consumers can:

• reduce chemical load in waterways
• support healthier indoor environments
• help normalise biology-led solutions across society

Consumers can also support progress by:

• seeking out and supporting Pruex-using farms
• choosing food produced with lower pollution and fewer chemicals
• encouraging retailers and brands to work with biologically responsible suppliers

A Shared Responsibility, A Better Future

This shift may challenge the status quo of chemical-dependent systems — but it represents a healthier, more resilient future for farming, food and the environment.

Pruex proves that sustainable production doesn’t require more chemicals — it requires better biology.

If you care about clean rivers, healthy soil, animal welfare and the future of food,
please help us grow.

Together, we can replace pollution with biology — and make farming truly environmentally beneficial.

Nature already has a better solution

In healthy natural systems, biology keeps everything in balance

• microbes recycle nutrients safely
• waste becomes food for soil and plants
• water stays clean
• ecosystems remain stable

Pruex is inspired by these natural systems.

What Pruex does differently

Pruex uses beneficial bacteria to stabilise environments biologically — before pollution forms.

Instead of killing everything and starting again with chemicals, Pruex bacteria:

• prevent harmful breakdown of waste
• keep nutrients in safe, usable forms
• reduce ammonia, methane and odour
• protect soil life, plants and waterways
• support healthier animals with less need for antibiotics

This works across:

• dairy, beef, pig and poultry and other farms
• slurry, manure and bedding
• soil and grassland
• water systems
• hydroponics and aquaponics

Biology doesn’t stop at the farm

Pruex doesn’t just work in agriculture.

We also supply household and cosmetic products that contain our beneficial bacteria — allowing consumers to be part of the solution too.

By switching from harsh chemical cleaners and cosmetics to biological alternatives, consumers can:

• reduce pollution at home
• protect water systems
• support healthier microbial balance

The same biology that protects farms can protect homes.